Available for new opportunities

Marketing &
Growth Strategist

I transform brands into growth machines. Specialized in product launches, viral content, and paid media campaigns that generate measurable results.

Roberto Santos
📈
2x ROAS
Meta Ads
🎯
10M+
Views
🚀
+10%
Sales

Multidisciplinary by nature

I'm a marketing strategist with an unconventional technical background. I started in nanotechnology and molecular engineering, which gave me an analytical and data-oriented mindset that I apply to every campaign.

I founded and led The Circles Company, where I managed a team of 3 people handling comprehensive marketing for fashion brands. From initial strategy to execution: launches, events, organic content, paid media, and conversion optimization.

I'm currently pursuing a Master's in Big Data & AI, combining my practical marketing experience with advanced analytical capabilities for data-driven decision making.

4
Brands managed
2+
Years of excrience
10M+
Content reach
2x
Campaign ROAS

What i can do for your brand

Comprehensive marketing strategy with hands-on execution

🚀

Producto Launch

Go-to-market planning and execution. From positioning to event coordination and launch campaigns.

🎬

Viral Content

Ideation, scripting, production, and editing of content optimized for algorithms and organic engagement.

📊

Paid Media

Campaign management on Meta Ads and Google Ads. ROAS optimization, A/B testing, and scaling strategies.

🌐

Web & E-commerce

Website development and administration. Page optimization, conversion funnels, and user experience.

📈

Analytics & Reporting

Tracking implementation, behavior analysis, and performance reports for data-driven decisions.

🤝

Vendor Management

Vendor relationship coordination, commercial negotiation, and joint business plan development.

Numbers that speak

Real metrics from executed campaigns and projects

10M+
Views in viral content
2x
Meta Ads ROAS
+10%
Sales increase
4
Brands managed

Study Cases

Real work with measurable results

Ama Clothing

Brand Launch & Viral Content

I led the complete brand launch from scratch. Planned and executed launch events, developed organic content strategy, and produced viral content that reached over 10 million views leveraging the fashion tariffs trend.

Launch Events Organic Content Video Production
10M+
Total views
Full-cycle
Ideation to publication
Ama Clothing
IconDrip

Events, Sales & Paid Media

I managed the comprehensive growth strategy including event organization, Meta Ads campaign administration with continuous optimization, and commercial strategy coordination that resulted in significant sales increase.

Meta Ads Events Comercial strategy optimization
2x
ROAS achieved
+10%
Sales increase
IconDrip

Videos

Content that generates reach and engagement

Viral video with over 10 millions views

Tariffs trend • Ama Clothing

Promotion video

Brand content

Inspirational video

Organic content

Video tips

More edition, focused on ads

Promotion video

Video with more effects and edition, focused on ads/p>

Video with clones

focused on ads

Analytics

Interactive Dashboard

Real-time data visualization. More information in the left sidebar of the Dashboard

Tools I master

Meta Ads
Google Ads
Analytics
TikTok
Instagram
Excel
WordPress
Premiere
CapCut
Python

Ready to grow?

Let's talk about how I can help your brand reach its growth objectives.